Influencer, Content & Social Marketing Magic


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Influencer Transparency: Whose responsibility is it anyway?

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Earlier this summer in Cannes, Unilever’s CMO Keith Weed announced their push for greater transparency in the influencer marketing space. This marked the highest-profile answer to recent media attention around influencers…


How to spot fake influencers that are full of sh*t

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One of the greatest challenges we face in influencer marketing is wading our way through the pools of bullsh*t fake influencers. Now don’t get me wrong, I don’t blame this…

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What if the influencer marketing bubble bursts?

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Whether it’s housing, currency or bath soap products…there is always a delicate bubble and it is always imminently going to burst. Many people run around, chanting of doom and considering…