Welcome to ojawilliams.com


I originally started this blog as a place to host all my musings, thoughts and opinions on whatever I was focusing on at the time.

It has been on quite a journey since then taking on a number of roles. Now it is back to its roots, as a way to ignite discussion around the things I find important and interesting. You can expect to find musings on here with reference to everything from influencer marketing to goal setting.



How to spot fake influencers that are full of sh*t

| Marketing | No Comments

One of the greatest challenges we face in influencer marketing is wading our way through the pools of bullsh*t fake influencers. Now don’t get me wrong, I don’t blame this…

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What if the influencer marketing bubble bursts?

| Uncategorised | One Comment

Whether it’s housing, currency or bath soap products…there is always a delicate bubble and it is always imminently going to burst. Many people run around, chanting of doom and considering…

influencer marketing budget

Can you work with influencers on a budget?

| Uncategorised | 2 Comments

Yes. –End of article–   Ok, ok. It isn’t actually that simple to answer. If you are a regular reader of this blog, you will know that I love quoting…