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We Need to Talk About Paying Influencers

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*This article was originally written by me and published on the Assembly blog.*   If you happen to be active in the influencer marketing community on social media platforms such…

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What are the real benefits of influencer marketing for B2C brands?

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With all the buzz around influencer marketing, there seems to be one question that rarely gets the attention that it needs: “What are the real benefits of influencer marketing?” Don’t…

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INSTAGRAM POLL FEATURE: How to up engagement.

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As you may know by now, I am a massive marketing nerd, with a particular passion for Instagram. I believe it is one of, if not THE, best platforms at…