Blog Featured-3

Can small & start-up businesses leverage Instagram?

| Uncategorised | No Comments

Within my close business network I have a lot of business owners, not only is this great because they are some of the most entrepreneurial and energetic people I know,…

Blog Featured-2

4 Biggest Mistakes in Influencer Marketing

| Uncategorised | No Comments

It has come to my attention recently that there are a number of businesses & individuals giving their well-considered thoughts on the biggest influencer marketing mistakes. Not being one to…

Blog Featured

NEW WHITE PAPER: The Definitive Guide to Influencer Relationship Management

| Uncategorised | No Comments

A few months ago I was approached by Tim Williams, CEO of Onalytica. He wanted to gather industry experts to tackle a problem that he believed was lacking a lot of…

Blog Featured (3)

GUEST POST: How to Organize a Successful Influencer Event on the Other Side of the World

| Uncategorised | No Comments

I think you’ll agree with me: Finding the appropriate B2B influencers for a Fortune 500 client half a world away and where the client doesn’t have many relationships – of…

Blog Featured (2)

Influencer Industry Updates June/July 2017

| Uncategorised | No Comments

All the latest and greatest updates from across the influencer marketing industry in June/July (yes I missed a month). If you have an update for future issues shoot me an…

Blog Featured (1)

3 Month Adventure Report: Fuck Up, Learn a Lot, Keep Going

| Learning | No Comments

As some of you will already be aware, I recently took the jump and decided to go self employed and start my own venture into influencer, content and social media…

Blog Featured

Honestly, nobody cares

| Learning | No Comments

Going slightly off the usual topic of this blog, but sticking with business and marketing. I want to discuss something I have noticed during my time in sales and marketing…

Blog Featured (8)

READ THIS: DO/ OPEN/

| Book Review, Marketing | No Comments

As many of you will know I put a lot of time and effort into creating my newsletter and I always strive to bring more value, make more people chuckle…

Blog Featured (6)

Instagram vs Snapchat: The battle continues

| Uncategorised | No Comments

Instagram recently launched their new feature and an attempt to hammer another nail in the coffin for Snapchat with filters. You are able to use the filters by simply opening…

Blog Featured (5)

The best of the rest…

| Uncategorised | No Comments

As promised, every now and then I will be bringing you the best around influencer, content and social marketing on the interweb. This week we have a line up from…

Blog Featured

Quora Questions: Influencers, Monetisation & Instagram Followers

| Marketing | No Comments

Many readers will know about the Q&A/knowledge sharing website Quora, especially those based in the USA. Alexa ranks the site as 124th in the world and 54th in the United…

Blog Featured (4)

EPIC BATTLE: PPC vs INFLUENCER MARKETING

| Uncategorised | No Comments

It’s the main event in many boardrooms of many brands. CMO’s and like are asking “Why would be invest in Influencer Marketing when we have done so well from investing…

Blog Featured (2)

Sunny Co Clothing makes me physically sick!

| Marketing | No Comments

You may have recently seen the latest Insta-scam all over the news from Sunny Co Clothing and the absolute outrage around it. It cased you missed it…Sunny Co Clothing make…

Blog Featured (1)

Protein World’s Chris McDonnell Interview

| Interview | No Comments

I caught up with Chris McDonnell, Head of Product at Protein World. Unfortunately the connection was poor so quality is low and we had to edit some bits out. However, really great…

influencer marketing software SaaS

Influencer Marketing Software Directory

| Marketing | No Comments

*DIRECTORY UPDATE: The new and improved Influencer Marketing Software Directory with features such as search and filtering can now be found by CLICKING HERE* One of the most common questions…

reach out to influencers direct

Why do marketers still reach out directly to influencers?

| Marketing | One Comment

Why do marketers reach out directly to influencers? Great question from Michel Herszak on the Micro-Influencer Marketing Group on LinkedIn… This is an interesting question and one that is often…

Instagram Galleries

How not to suck at Instagram Galleries…

| Marketing | No Comments

It actually amazes me how slow brands and influencer can be catching onto a new feature on social media apps, especially Instagram. Or perhaps I should re-phrase that to ‘the potential…

Read This (32)

More. More. More.

| Marketing | No Comments

I don’t JUST blog here on ojawilliams.com. I also often guest post and write for Lionhouse, a creative agency based in Bath, UK. So, I thought it would be worth posting…

Read This (35)

What Do Marketers Think Of Influencer Marketing? (Report)

| Marketing | No Comments

Bloglovin’ recently released their latest report on the state of influencer marketing entitled “We Asked, They Answered: How Marketers are Leveraging Influencer Marketing”. The report asks 100 marketers across a…

Read This (23)

Why CAP’s new influencer marketing ‘guidelines’ don’t mean sh*t

| Marketing | 2 Comments

Chances are if your reading this blog you are well aware of influencer marketing and have heard of the recent guidelines laid out by the Committee of Advertising Practice (CAP)…

Read This (20)

READ THIS: Purple Cow

| Book Review | No Comments

Ok, I read this book when it was quoted like 10 times in another book I was reading. Also I liked the cover as it reminded me of Milka chocolate,…

Read This (26)

It’s not me, but it’s still good

| Marketing | No Comments

Every now and then we will be posting some of our favourite and most insightful articles from across the web. Here is our first, with a focus on influencer marketing yet with…

Untitled design (5)

Be an Influencer: Top Tips

| Marketing, Uncategorised | No Comments

Is life as an influencer really for you? There’s no denying that there’s a certain breed of influencer that anyone above generation Z finds it’s a little difficult to relate…

Untitled design (7)

Insight: Is New Zealand a New Power in Influencer Marketing?

| Marketing, Uncategorised | No Comments

In this post we get some interesting thoughts on Influencer Marketing in the New Zealand market. Although late to the IM party, the tight knit community means that word-of-mouth marketing,…

Read This

READ THIS: Get Shit Done

| Book Review, Uncategorised | No Comments

Get Shit Done! (or in more subtle terms – be more productive!) It’s a bold statement and one that catches your attention – who in their right mind doesn’t want to…

Read This (2)

The Power of the Influencer – A Chat With: Philip van den Braak

| Marketing, Uncategorised | No Comments

In the second in the series of ‘The Power of the Influencer’ we have a chat with Philip van den Braak/Brown, Head of Influencer Marketing & Brand Advocacy at Come…

Read This (7)

How Can We Stress Less?

| Learning, Uncategorised | No Comments

Everyone is stressed, in some way or another, all external factors have some stress effects on each and every one of us – he who is not stressed is dead….

Read This (10)

The Power of the Influencer – A Chat With: Daniela Leone

| Marketing, Uncategorised | No Comments

Influencer Marketing is making a huge splash in the social media and public relation world as the next big thing in promoting your brand. In a series of posts ‘The Power…

Read This (8)

READ THIS: Never Eat Alone

| Book Review, Uncategorised | No Comments

Frankly any book with blueberry muffins and coffee on the front are going to grab my attention…but better yet Never Eat Alone by Keith Ferrazzi is a tips and tricks…

Read This (12)

Click For Clicks

| Marketing, Uncategorised | No Comments

In this blog post we are going to explore a few ideas on getting that holy grail of converting website visitors to customers, by making that small but massively important…

Read This (14)

The Power Of Zero

| Learning, Uncategorised | No Comments

As numbers go, zero is pretty unassuming. So how can it be help us add value in our everyday life? Chris Hadfield is a now retired Canadian NASA astronaut, internet…

Read This (16)

What I Learnt As An Apprentice

| Learning, Uncategorised | No Comments

As a youngster I was often told: If you do well at school you will get into University and get a good job; if you don’t do well, you can…

Read This (18)

Life Lessons From The Dojo

| Learning, Uncategorised | No Comments

Visit any sports hall and it is clear that many parents understand how martial arts can benefit their children’s development, both physically and mentally. However, these benefits are not exclusively…