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Influencer Transparency: Whose responsibility is it anyway?

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Earlier this summer in Cannes, Unilever's CMO Keith Weed announced their push for greater transparency in the influencer marketing space. This marked the highest-profile answer to recent media attention around influencers…

How to spot fake influencers that are full of sh*t

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One of the greatest challenges we face in influencer marketing is wading our way through the pools of bullsh*t fake influencers. Now don't get me wrong, I don't blame this…
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What if the influencer marketing bubble bursts?

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Whether it’s housing, currency or bath soap products…there is always a delicate bubble and it is always imminently going to burst. Many people run around, chanting of doom and considering…
influencer marketing budget

Can you work with influencers on a budget?

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Yes. --End of article--   Ok, ok. It isn't actually that simple to answer. If you are a regular reader of this blog, you will know that I love quoting…
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iPhone X costs £999. Here are 10 things I’d rather do with the money.

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Look, don't get me wrong. I LOVE the iPhone. There is every possibility that I will end up getting the iPhone X, but with my contract having just come to…
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We Need to Talk About Paying Influencers

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*This article was originally written by me and published on the Assembly blog.*   If you happen to be active in the influencer marketing community on social media platforms such…
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What are the real benefits of influencer marketing for B2C brands?

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With all the buzz around influencer marketing, there seems to be one question that rarely gets the attention that it needs: “What are the real benefits of influencer marketing?" Don’t…
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INSTAGRAM POLL FEATURE: How to up engagement.

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As you may know by now, I am a massive marketing nerd, with a particular passion for Instagram. I believe it is one of, if not THE, best platforms at…
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Influencer Marketing is about to get better: thank you Instagram

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Instagram recently announced updates that will allow influencers to physically tag those they are partnering with in posts and stories. Not only is this fantastic news for the transparency of…
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Can small & start-up businesses leverage Instagram?

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Within my close business network I have a lot of business owners, not only is this great because they are some of the most entrepreneurial and energetic people I know,…
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4 Biggest Mistakes in Influencer Marketing

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It has come to my attention recently that there are a number of businesses & individuals giving their well-considered thoughts on the biggest influencer marketing mistakes. Not being one to…
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NEW WHITE PAPER: The Definitive Guide to Influencer Relationship Management

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A few months ago I was approached by Tim Williams, CEO of Onalytica. He wanted to gather industry experts to tackle a problem that he believed was lacking a lot of…
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GUEST POST: How to Organize a Successful Influencer Event on the Other Side of the World

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I think you’ll agree with me: Finding the appropriate B2B influencers for a Fortune 500 client half a world away and where the client doesn’t have many relationships - of…
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Influencer Industry Updates June/July 2017

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All the latest and greatest updates from across the influencer marketing industry in June/July (yes I missed a month). If you have an update for future issues shoot me an…
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3 Month Adventure Report: Fuck Up, Learn a Lot, Keep Going

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As some of you will already be aware, I recently took the jump and decided to go self employed and start my own venture into influencer, content and social media…
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Honestly, nobody cares

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Going slightly off the usual topic of this blog, but sticking with business and marketing. I want to discuss something I have noticed during my time in sales and marketing…
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| Book Review, Marketing | No Comments
As many of you will know I put a lot of time and effort into creating my newsletter and I always strive to bring more value, make more people chuckle…
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Instagram vs Snapchat: The battle continues

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Instagram recently launched their new feature and an attempt to hammer another nail in the coffin for Snapchat with filters. You are able to use the filters by simply opening…
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The best of the rest…

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As promised, every now and then I will be bringing you the best around influencer, content and social marketing on the interweb. This week we have a line up from…
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Quora Questions: Influencers, Monetisation & Instagram Followers

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Many readers will know about the Q&A/knowledge sharing website Quora, especially those based in the USA. Alexa ranks the site as 124th in the world and 54th in the United…
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It's the main event in many boardrooms of many brands. CMO's and like are asking "Why would be invest in Influencer Marketing when we have done so well from investing…
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Sunny Co Clothing makes me physically sick!

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You may have recently seen the latest Insta-scam all over the news from Sunny Co Clothing and the absolute outrage around it. It cased you missed it...Sunny Co Clothing make…
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Protein World’s Chris McDonnell Interview

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http://www.youtube.com/watch?v=P_HNl2joc2w&lc=z12mdnepxx3vgua0kmjeibogtk3ovyyk I caught up with Chris McDonnell, Head of Product at Protein World. Unfortunately the connection was poor so quality is low and we had to edit some bits out. However, really…
influencer marketing software SaaS

Influencer Marketing Software Directory

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*DIRECTORY UPDATE: The new and improved Influencer Marketing Software Directory with features such as search and filtering can now be found by CLICKING HERE* One of the most common questions…
reach out to influencers direct

Why do marketers still reach out directly to influencers?

| Marketing | One Comment
Why do marketers reach out directly to influencers? Great question from Michel Herszak on the Micro-Influencer Marketing Group on LinkedIn... This is an interesting question and one that is often…
Instagram Galleries

How not to suck at Instagram Galleries…

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It actually amazes me how slow brands and influencer can be catching onto a new feature on social media apps, especially Instagram. Or perhaps I should re-phrase that to 'the potential…
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More. More. More.

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I don't JUST blog here on ojawilliams.com. I also often guest post and write for Lionhouse, a creative agency based in Bath, UK. So, I thought it would be worth posting…
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What Do Marketers Think Of Influencer Marketing? (Report)

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Bloglovin’ recently released their latest report on the state of influencer marketing entitled “We Asked, They Answered: How Marketers are Leveraging Influencer Marketing”. The report asks 100 marketers across a…
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Why CAP’s new influencer marketing ‘guidelines’ don’t mean sh*t

| Marketing | 2 Comments
Chances are if your reading this blog you are well aware of influencer marketing and have heard of the recent guidelines laid out by the Committee of Advertising Practice (CAP)…
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READ THIS: Purple Cow

| Book Review | No Comments
Ok, I read this book when it was quoted like 10 times in another book I was reading. Also I liked the cover as it reminded me of Milka chocolate,…
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It’s not me, but it’s still good

| Marketing | No Comments
Every now and then we will be posting some of our favourite and most insightful articles from across the web. Here is our first, with a focus on influencer marketing yet with…
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Be an Influencer: Top Tips

| Marketing, Uncategorised | No Comments
Is life as an influencer really for you? There’s no denying that there’s a certain breed of influencer that anyone above generation Z finds it’s a little difficult to relate…
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Insight: Is New Zealand a New Power in Influencer Marketing?

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In this post we get some interesting thoughts on Influencer Marketing in the New Zealand market. Although late to the IM party, the tight knit community means that word-of-mouth marketing,…
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READ THIS: Get Shit Done

| Book Review, Uncategorised | No Comments
Get Shit Done! (or in more subtle terms - be more productive!) It's a bold statement and one that catches your attention - who in their right mind doesn't want to…
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The Power of the Influencer – A Chat With: Philip van den Braak

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In the second in the series of 'The Power of the Influencer' we have a chat with Philip van den Braak/Brown, Head of Influencer Marketing & Brand Advocacy at Come…
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How Can We Stress Less?

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Everyone is stressed, in some way or another, all external factors have some stress effects on each and every one of us – he who is not stressed is dead.…
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The Power of the Influencer – A Chat With: Daniela Leone

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Influencer Marketing is making a huge splash in the social media and public relation world as the next big thing in promoting your brand. In a series of posts 'The Power…
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READ THIS: Never Eat Alone

| Book Review, Uncategorised | No Comments
Frankly any book with blueberry muffins and coffee on the front are going to grab my attention…but better yet Never Eat Alone by Keith Ferrazzi is a tips and tricks…
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Click For Clicks

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In this blog post we are going to explore a few ideas on getting that holy grail of converting website visitors to customers, by making that small but massively important…
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The Power Of Zero

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As numbers go, zero is pretty unassuming. So how can it be help us add value in our everyday life? Click the image above to buy the book now! Chris…
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What I Learnt As An Apprentice

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As a youngster I was often told: If you do well at school you will get into University and get a good job; if you don’t do well, you can…
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Life Lessons From The Dojo

| Learning, Uncategorised | No Comments
Visit any sports hall and it is clear that many parents understand how martial arts can benefit their children’s development, both physically and mentally. However, these benefits are not exclusively…