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How users access the platform. Free access means that the platform is free to access and use, this may include a basic version of the platform. This may also mean that a commission is taken by the platform owners when working with influencers on a paid basis. Paid access means that there will be a subscription or one-off fee to access or use the platform, this does not mean that a free trial version is not available.
The primary relationship promoted by the platform. There are many types of relationships between agencies/brands and influencers, these can be broken into two main areas; organic and paid. Organic focuses on building long term sustainable relationships with influencers, this is usually a bigger time investment but a smaller upfront cost. Paid relationships focus on directly paying influencers to post or create content about your brand.
Customer Business Size
The size of user businesses. Some platforms are built specifically to support certain sized businesses and their needs. Although it can be difficult to define a business size, one generally accepted way is to categorise by number of employees. With this filter each option is defined as:
Micro = up to 10 employees
Small = up to 50 employees
Medium = up to 250 employees
Large = 250+ employees
Influencer marketing solutions generally focus on a single or handful of social media platforms. This filter helps you search for solutions that specialise in certain social platforms. For example, your target audience may mainly be based on Instagram and Snapchat, so just tick those boxes and the chosen solutions will be available to see.
Regions of Operation
This filter shows platforms that have data and/or experience in running influencer campaigns in specific regions of the world. If you just wanted to run a campaign in North America, for example, you can use this filter to find the best results.