Every now and then we will be posting some of our favourite and most insightful articles from across the web. Here is our first, with a focus on influencer marketing yet with a sprinkle of YouTube advertising. So, grab a coffee and have a read…
Smash-and-grab approach is turning influencer marketing into a ‘straight up sh*t show’ – PR Week
Back in February friend of ojawilliams.com Philip Brown wrote this article for PR week about some of the major issues in influencer marketing including the smash-and-grab approach towards paid influencer advertising. I thoroughly recommend reading this as well as Philip’s other writings.
Is 6-seconds enough?
Full disclosure: I wrote this article for Lionhouse…but it is really interesting. Amidst the whole “I don’t want my brand associated with terrorists” thing, YouTube are focusing on the future and improving their advertising features by scraping 30-second ads in favour of 6-second ‘bumper’ ads.
The Definitive Influencer Marketing Glossary of Terms
Has reading a glossary ever been so interesting? I doubt it. I highly recommend reading and bookmarking this glossary of terms from Scrunch.
How To Ensure Devoted Brand Ambassadors Are Born – Everyone Social
In this article Everyone Social take a look at the difference between ‘recruited advertisers’ and ‘brand ambassadors’. As well as a detailed look into how to leverage the latter to the benefit of your brand. This is a hot topic in influencer marketing and well worth a read.