I don’t JUST blog here on ojawilliams.com. I also often guest post and write for Lionhouse, a creative agency based in Bath, UK. So, I thought it would be worth posting up some of my latest writings on everything from Shazam to YouTube.
Taking a look at Twitter’s proposed introduction of “premium” membership for business and power users.
Are TV Metrics on Track? (lionhouse.com)
The Drum have recently announced a chart for how many times Shazam is used to discover the music within an advert. Is this a useful metric for measuring the engagement with an advert?
Is 6-seconds Enough? (lionhouse.com)
Amidst the debate over Google and YouTube advertising brands alongside distasteful content, YouTube continue to work on keeping up with the rest of the social platforms by cutting their un-skippable 30-second ads in favour of their 6-second ‘bumper’ ads.
Influencer Marketing: People Power (lionhouse.com)
A detailed look at influencer marketing and how it can be leveraged to the benefit of smaller companies with a smaller marketing budget