Patagonia founder gives away all his shares…
Updated: Sep 18, 2022
Here is a bit of news I loved hearing...hopefully you will too.
After being named a 'billionaire' by Forbes magazine, Patagonia founder Yvon Chouinard decided he was failing in his mission to make the world a better place...
...so, he set about changing that.
This month Chouinard announced that he would be giving away all his shares in the company, allowing the profits to be poured into a charitable trust which will help fight the 'climate crisis'.
I hope this goes some way to showing other businesses that corporate responsibility should go beyond marketing campaigns and lose promises.
You can learn more about this move here: